An Alternative to Traditional PR

Turn your CEO's thought leadership videos into demand.

We create marketable social media founder videos that cut through AI slop and mediocre corporate content. We turn two hours of CEO time each month into high leverage content that builds authority and drives inbound demand.

Book a Call

See how it works

Book a Call

See how it works

“Start using your CEO as your most effective growth channel.”

“Start using your CEO as your most effective growth channel.”

focus photography of man looking side way

"We knew video needed to be on our radar but finding the time and resources to do it was our biggest challenge. PR has transformed the way we now look at video and shown us that B2B video can be exciting."

Hours

of CEO time

Days

of content

Are you sitting on your most valuable channel?

Every CEO knows they should be doing more thought leadership.

In B2B, the highest-performing organic channel isn't your website blog. It's your CEO. Native short form social video is now the best performing format for content across all platforms.

However,

hiring a video team is expensive
designing video content is specialised and slow
agencies don’t understand your business

As a result, thought leadership becomes inconsistent, low quality and deprioritised.

In B2B, the highest-performing organic channel isn't your website blog. It's your CEO. Native short form social video is now the best performing format for content across all platforms.

However,

hiring a video team is expensive
designing video content is specialised and slow
agencies don’t understand your business

As a result, thought leadership becomes inconsistent, low quality and deprioritised.

Panorama Record provides a monthly system that turns your CEO into your most valuable growth channel.

We work with your CEO once a month.
From a single 2-hour session, we create a month worth of high-performing content. Designed to perform on all platforms.

Native video, fully handled

Short-form video consistently outperforms. Skip the cost of building an in-house video team.We make it easy to produce at a high standard, every month.

Native video, fully handled

Short-form video consistently outperforms. Skip the cost of building an in-house video team.We make it easy to produce at a high standard, every month.

Native video, fully handled

Short-form video consistently outperforms. Skip the cost of building an in-house video team.We make it easy to produce at a high standard, every month.

High leverage use of CEO time

2 hours in, weeks of content out. We prepare and align content to what's happening in your business and market.Stay relevant in a fast moving market.

High leverage use of CEO time

2 hours in, weeks of content out. We prepare and align content to what's happening in your business and market.Stay relevant in a fast moving market.

High leverage use of CEO time

2 hours in, weeks of content out. We prepare and align content to what's happening in your business and market.Stay relevant in a fast moving market.

Turn insight into distribution

Replace a sporadic effort with a system. A structured monthly cadence ensures you show up consistently without thinking about it.

Turn insight into distribution

Replace a sporadic effort with a system. A structured monthly cadence ensures you show up consistently without thinking about it.

“Panorama Record helps position our voice in the industry. People now recognise us for how we think, not just what we sell.”

“What stood out was the flexibility of the structure. We could showcase different automation ideas without changing the layout, saving time as the product evolved.”

“Panorama Record helps position our voice in the industry. People now recognise us for how we think, not just what we sell.”

man in black crew neck shirt wearing black hat

Zak Nason-Giwa

CEO of Fundably

A woman with short brown hair, wearing a floral orange dress, sits at a news desk. She looks serious. Blurred cityscape and cameras surround her.

An experienced team making videos

Since 2020 & beyond

How it works

Just turn up

As an ongoing partnership, we take the time to understand your business deeply, track what’s happening in your market, the interests of your ICP and shape the narratives you should be leading. You show up, and we turn it into a consistent stream of high-performing content that compounds over time.

Get Started

Step 1

Prepare and plan

Over a few calls with you, we align on your business, market, and target audience. We then prepare the recording plan and design the storyboards that will perform.

Step 1

Prepare and plan

Over a few calls with you, we align on your business, market, and target audience. We then prepare the recording plan and design the storyboards that will perform.

Step 1

Prepare and plan

Over a few calls with you, we align on your business, market, and target audience. We then prepare the recording plan and design the storyboards that will perform.

Step 2

Record (2 hours)

You show up once a month. We run a structured session designed to capture high-quality, natural, high-performing content.

Step 2

Record (2 hours)

You show up once a month. We run a structured session designed to capture high-quality, natural, high-performing content.

Step 2

Record (2 hours)

You show up once a month. We run a structured session designed to capture high-quality, natural, high-performing content.

Step 3

Edit & Refine

We take everything away, edit into short-form videos, and shape each piece with a clear message, CTA and strong hook, ready for your review.

Step 3

Edit & Refine

We take everything away, edit into short-form videos, and shape each piece with a clear message, CTA and strong hook, ready for your review.

Step 3

Edit & Refine

We take everything away, edit into short-form videos, and shape each piece with a clear message, CTA and strong hook, ready for your review.

Step 4

Ready to Publish

You receive a full set of polished, high-performing videos, optimised for your platform of choice and ready to post.

Step 4

Ready to Publish

You receive a full set of polished, high-performing videos, optimised for your platform of choice and ready to post.

Step 4

Ready to Publish

You receive a full set of polished, high-performing videos, optimised for your platform of choice and ready to post.

An experienced team making videos

Since 2020 & beyond

About Us

Built by people who've done it

The Origin Story

I’m Linda Wang, and I’ve spent the past decade inside high-growth startups, building marketing teams from scratch, running experiments and scaling businesses to millions in revenue.

In every company, the same thing was true. Paid acquisition gets expensive fast. PR is slow and unpredictable. The one thing that consistently worked? When founders and CEOs got in front of a camera and spoke directly - about what they'd learned, what they'd got wrong, what they actually believed.

That's how I've driven real growth: communities of 100k+, millions in pipeline, content that became the core of go-to-market.

Panorama Record comes directly from how I've built marketing over the past decade.

The Origin Story

I’m Linda Wang, and I’ve spent the past decade inside high-growth startups, building marketing teams from scratch, running experiments and scaling businesses to millions in revenue.

In every company, the same thing was true. Paid acquisition gets expensive fast. PR is slow and unpredictable.

The one thing that consistently worked? When founders and CEOs got in front of a camera and spoke directly - about what they'd learned, what they'd got wrong, what they actually believed.

That's how I've driven real growth: communities of 100k+, millions in pipeline, content that became the core of go-to-market.

Panorama Record comes directly from how I've built marketing over the past decade.

The Origin Story

I’m Linda Wang, and I’ve spent the past decade inside high-growth startups, building marketing teams from scratch, running experiments and scaling businesses to millions in revenue.

That's how I've driven real growth: communities of 100k+, millions in pipeline, content that became the core of go-to-market.

Panorama Record comes directly from how I've built marketing over the past decade.

Meet the Team

Linda

Strategy & direction

10 years building marketing functions at high-growth B2B startups. Crafts the narratives and content strategies that make founder video actually perform.

Adam

Video Production & Editing

10 years of professional production, including Gordon Ramsay, Gstaad Guy, and Rita Ora. Brings world-class camera craft and a director's eye to every shoot.

Comparison

Ditch your PR Agency. Attention has moved.

The old way of building reputation is no longer working. Today, the companies winning are owning attention from their own content. Not press releases. No waiting for journalists.

Traditional PR

Relies on journalists to tell your story

Drives 3rd party press coverage and articles

Slow results (weeks or months)

Limited control over message and timing

Hard to measure real business impact

No guarantee of reaching your audience

V/S

Panorama Record

Your CEO drives the messaging

Full control over messaging and distribution

Direct feedback from your ICP

Builds company and leadership brand

Drives attention, authority and demand

Content produced and published within days

We help you build a distribution channel from your CEO's profile. Direct, consistent, high-quality content published to where your buyers already are.

Book a Call

A smarter alternative to traditional PR

Stop renting attention. Own your audience instead.

Most companies spend £10k/month on PR retainers with limited control and unclear results.

We replace slow, indirect PR with a system that delivers consistent visibility and measurable impact.

6 Monthly

3 Monthly

£

4,990

/mo

Build momentum. Expand your presence. Over six months, we refine your voice, sharpen your positioning, and establish consistent visibility. We continuously track what resonates, evolve your messaging, and extend your reach across platforms.

Content across two platforms (e.g. LinkedIn + Youtube)

Ongoing market tracking & content ideation

Monthly recording + edits

Quarterly performance reports and insights

Get started

6 Monthly

3 Monthly

£

4,990

/mo

Content across two platforms (e.g. LinkedIn + Youtube)

Ongoing market tracking & content ideation

Monthly recording + edits

Quarterly performance reports and insights

Get started

6 Monthly

3 Monthly

£

4,990

/mo

Content across two platforms (e.g. LinkedIn + Youtube)

Ongoing market tracking & content ideation

Monthly recording + edits

Quarterly performance reports and insights

Get started

Frequently asked questions

Everything you need to know before getting started.

How is this different from traditional PR?

Traditional PR relies on external channels to tell your story.
We build a direct, consistent presence with your audience.

Instead of waiting for coverage, your CEO becomes a visible voice in the market, sharing insights, shaping narratives, and building trust over time. This way your audience hears directly from you, not through a third party.

Will this conflict with our brand or marketing strategy?

No - we design everything to align with it.

This is led with a VP of Marketing lens, shaped by experience building marketing functions at high-growth B2B companies. Every session is planned around your positioning, priorities, and pipeline goals, so the content reinforces what your team is already driving.

What if we don’t know what to say?

That’s exactly where we come in.

We understand what you want to achieve from your business, understand your customer problems and market themes and use our knowledge of the social video landscape to design content that will perform.

How do we know this will actually drive results?

You’ll see it directly.

Engagement, comments, and inbound conversations come from the people you want to reach. Unlike PR, where impact can be hard to trace, this gives you immediate feedback on what’s resonating.

Can you create launch videos or customer testimonials

These aren’t included in the CEO Content System.

That said, we can produce launch content, customer testimonials, and other video assets as additional projects, scoped separately.